More About the Movement of Maganda Gang
Maganda Gang isn’t just streetwear — it’s a love letter to heritage, confidence, and the art of becoming.
Born from the duality of soft and strong, feminine and fierce, Maganda Gang stands for every woman who’s ever had to remind herself that she is enough, powerful, and beautiful — in her own rhythm, her own hue, and her own story.
Founded by Jasmin “Hiitmama” Jamison, a fitness coach turned creative visionary born in Olongapo, Philippines but raised in Virginia Beach, VA, the brand merges Afro-Asian roots, spiritual grounding, and street-lux energy into a movement of self-expression and identity. “Maganda” — meaning beautiful in Tagalog — is both an affirmation and a revolution. Every thread, from our oversized sweatshirts to our classic tees and dad hats, carries the energy of empowerment: bold silhouettes, intentional details, and timeless pieces made to be lived in.
Maganda Gang is for the women who lead, nurture, and disrupt.
For the ones who are healing and still hustling.
For those who are building empires while staying grounded in purpose.
Our mantra — “We Landed.” — is a declaration that we’re not waiting for permission to take up space. We’ve arrived. We belong. And together, we rise.
Welcome to Maganda Gang.
Where fashion, culture, and confidence collide — and beauty means power in motion.